Brilliant new career manual – Mind Flip – by Zena Everett

One of my local Forest Hill authors, Zena Everett soft launched her brilliant book Mind Flip to help other people at the May AuthorCraft event at the Institute of Directors, London in front of a host of other authors, experts and guests.Mind Flip is a new must-read career manual for anyone looking to change jobs, achieve promotion or find more fulfilling work. Written for all career stages from Graduate to Granddad, including Mum Returners, over 50s, women in business and the newly self-employed. It is the culmination of Zena’s many years of working in recruitment and  career coaching.

Mind Fipping is the new and effective process of to flipping your focus away from yourself and instead look outwards – on to the value you add – and the problems you, uniquely, can solve for other people.

Comedian Graham Norton believes this philosophy can help you transform the way you look at your career – forever! The book provides you with everything you need to fire up your career, including a foreword by DeeDee Doke, Editor of Recruiter Magazine, on the future of recruitment and talent management.

Mind Flip is 304 pages long and costs £14.99. It is available to buy from Amazon, to order in all good book shops, and the Filament bookshop, as well as Zena’s website.

Zena is an international executive coach, with a rare cocktail of entrepreneurial, headhunting, organisational psychology and coaching experience. She started and ran her own recruitment business and became fascinated with why some of her candidates were more motivated, confident and successful than others. To figure that out, she sold her business, completed a Masters in Career Management and Counseling, and undertook further post-graduate coaching training. She now helps ambitious people to achieve career goals they didn’t know they had, or were capable of until they

Fiction rules the waves; new release Family Sailaway by Derek Curzon, published March 2017, London

Another of my wonderful authors, Derek Curzon, launched his book virtually, at the March AuthorCraft event at the Institute of Directors, London, live via Skype from his home in Preston, Lancashire!Publisher Chris with Derek on-screen

Family Sailaway is the second in the Sailaway Trilogy and starts six months after the original book, Surprise Sailaway.

The book tells the story of Sarah and Paul’s blossoming and their adventures on the high seas of cruising holidays. Sarah receives a flyer from CZN cruises and when they visit her aunt and uncle at Christmas, a weeks cruise is discussed, planned and booked. This time the ship is bigger, the cruise longer and with a hurricane brewing close by, there could be rough seas ahead. Sarah’s cousin Megan is also on board and as a young and single female, who knows what she’ll get up to!

With other families trying to enjoy themselves on board and interacting with Sarah and her group, what kind of cruise will they have? And what is going on with a fellow passenger who Megan has befriended and Sarah seems to know who behaving strangely?

Derek’s book was published on 10th March 2017. Family Sailaway is 198 pages long and costs £9.99. It is available to buy from Amazon, all good book shops, and the Filament bookshop. It is also available to pre-order on Kindle.

Derek’s website is: www.sailaway.voyage where you can also enjoy his Nautical Nights blog.

Derek Curzon first book Surprise Sailaway was released in 2015, the first in a planner trilogy, the Sailaway Trilogy.

Born and raised in Dundee, Scotland, he studied accountancy before joining RBS in 1989. He has worked in accountancy, financial services and customer services.

Derek’s first cruise was his honeymoon in 2005. After his fifth cruise in 2013, he decided to write about his experiences. This soon expanded to include characters, plots and his first book.

In 2012, he came second in a competition run by P&O to describe cruise experiences. He has written an article about cruising published in 50 Plus Magazine. He writes a weekly, fictional cruise blog, Nautical Nights, which takes a humorous look at life aboard a cruise ship and the activities of the crew and passengers. Extracts can be found at the back of the book. 

The Inspired Diabetic book launch

One of my amazing authors, Lyndon Wissart released his first book, The Inspired Diabetic, at the end of January 2017, at the Institute of Directors in London. The Inspired Diabetic, published by Filament Publishers Ltd, shares Lyndon unique story and his specific recipe, which as a professional British chef, cured his type 2 diabetes in 105 days, naturally without medication!

When Lyndon was diagnosed he was determined that this would not be a life sentence. The thought of spending the rest of his life on medication with a long list of foods he couldn’t eat, made him think that there must be an alternative. If it was food that caused the problem in the first place, then surely changing his diet could undo the damage. With his 30 years’ professional knowledge of food, he set about researching what could make a difference. By putting into practice what he learnt, he successfully managed to completely cure himself in 105 days.  In his popular book, he shares his journey and shows how anyone can do the same – if they have the knowledge and determination.

Lyndon Wissart's 'The Inspired Diabetic' book launch January 2017

Lyndon Wissart’s ‘The Inspired Diabetic’ book launch January 2017

‘Working in kitchens all day,’ says Lyndon, ‘I was surrounded with all sorts of tempting foods. My weakness was desserts and, of course, I had to try them to make sure they were alright! When I was diagnosed with type 2 diabetes, my blood glucose reading was nearly off the scale at 15.9 and I was experiencing all sorts of unpleasant complications. I didn’t want this to turn into a life sentence and I certainly didn’t want to spend my life on medication. So I put to use all the knowledge I had gained about food to see what I could do to make a difference. What I achieved amazed me – and my dietitian and doctors!’

Lyndon has shared his journey from diagnosis to cure in 105 days in his book. ‘I know how devastating a diagnosis can be but if you think of it as an opportunity, then you are in the right mindset to do something about it. I have proved that with a sensible fitness regime and an intelligent diet based on good information, you too can achieve what I have done.’

The Inspired Diabetic is 174 pages, costs £14.99 and is printed in full colour. It is available to buy from Amazon, all good book shops and through the Filament bookshop at www.filamentpublishing.com

Lyndon’s website is www.lyndonwissart.com You can follow him and join his inspirational journey to help many other people with similar diabetic conditions via his social media as below. You can also help raise funds for diabetes from his Lynspiration site at www.lyninspiration.com

 

 

The Power of Three

by Author, Editor and Book Coach, Wendy Yorke

What is your reader's call to action after reading your book?

What is your reader’s call to action after reading your book?

Becoming a published author is a transformational journey of massive learning and tremendous growth and having a Book Coach and Editor to help you along the path is invaluable. A professional and experienced book buddy supports, guides and helps you to develop your manuscript…to make it into the best book it can be and…makes sure you never give up, or duck out!

At the November Authorcraft event, at the Institute of Directors in London, Wendy provided an entertaining and interactive book coaching session, to demonstrate the power of three, critically important book coaching questions.

Wendy started her session with a quick quiz using three questions, about three famous authors, whose personal stories each had a relevant message for new writers.

  1. Write for your chosen niche; Michael Morpurgo, won the J.M. Barrie Award 2016 for his contribution to children’s literature. Since the 1970s, he has focused on his niche with140 published titles to his name, the most famous being, War Horse.
  1. Make your manuscript stand out; J K Rowling, who was rejected 12 times before being published by the Bloomsbury Group. However, it is claimed that she was discovered because she used a colourful manuscript binder, which attracted the attention of eight year old Alice, who demanded more than the sample chapter from her father, the commissioning editor.
  1. Never give up; Paul Beatty, who was rejected 18 times before being published by an independent husband and wife team and won the 2016 Man Booker Prize with his American satire, The Sellout.

Wendy’s three critical, book coaching questions for all WRITERS who want to become published AUTHORS are:

What is your purpose? Your purpose for you and your purpose for other people, what will you benefit from writing your book and what will other people benefit from reading your book?

Who are you doing it for? Who are your ideal readers? Research and know them really well so you can write for them. Be specific about their age and gender, their habits, where they live and where they go on holiday? Wendy suggested giving names to your ideal readers and making a Vision Board of images to represent them, to help you write specifically for your target audience.

Why you rather than someone else? What is it that will make a person buy your book rather than the books on either side of it on the bookshelf? What is your USP and your special offering that no one else has provided yet?

Plus one bonus question:

What is your call to action for your readers? What is the one thing you want readers to do as a result of reading your book; or are there several actions they can take; what are you giving them that will help solve their problems and pains; and what is it that you have, that they want?

When you have 100% clarity about these answers, writing your book will flow effortlessly and the results will be magical. If you’d like help to identify and resonant with your book purpose, passion and commitment, please contact Wendy; for help, support and guidance on your personal journey from being a writer to a published author. Visit her website www.wendyyorke.com or call her now on + 44 (0) 783 1930 786.

 

 

 

 

The Power of the Reader Report

Wendy Yorke, Author, Editor and Book Coach presented to the September 2016, Authorcraft event at the Institute of Directors, London on The Power of the Reader Report. She provides the following support to help writers on their journey to become authors. Wendy works with Filament Publishing and the international Susan Mears Literally Agency to help authors publish.

Remember, there is plenty of help to transition from being a WRITER to being an AUTHOR. When you start working with a Book Coach and Editor you begin to make up your book team, before you add a publisher, designer, publicist and book business mentor to your book production team. And we all know that within a TEAM: Together Everyone Achieves More!

book-team-pic-lyndon-2

Becoming a published author is a transformational journey of massive learning and tremendous growth and having a book/writing coach and an editor to help you along the path is invaluable. This professional and experienced book buddy supports, guides and helps you to develop your manuscript…to make it into the best book it can be and…makes sure you never give up, or duck out!

One of the most helpful and powerful support services your editor provides you with is a Reader Report. This is a professional, unbiased, objective opinion on your manuscript and its commercial potential before you submit your publisher or literary agent book proposal.

Writers can be too close to their own work to step back and be objective, but your editor is better placed to do this for you. They know what ‘good’ looks like and what publishers and literary agents are looking for.

A Reader Report is a supportive and informative critique of your written work. It provides you with an honest appraisal of your manuscript’s strengths and weaknesses and it recommends the next step of your author journey.

A Reader Report helps establish a practical, understanding relationship with your editor and helps to motivate and give you confidence to continue with your book publishing goal.

A Reader Report is a short, clear, honest assessment of your written work, focused on the following key aspects of every manuscript.

  • Does the manuscript achieve its author’s purpose?
  • Does the fictional manuscript engage the reader, with convincing intrigue?
  • Does the non-fictional manuscript engage the reader, establishing the author’s credibility and building trust, as well as providing solutions, answers or new techniques to solve the reader’s pains and problems?
  • Plot, character development, storyline (fiction)
  • Key message and or solution (non fiction)
  • Author’s voice, style and tone
  • Chapter weight, balance and flow
  • Editorial development potential
  • Grammatically correctness
  • Publisher or literary agent likely interest.

Every author needs to have complete clarity before they start to write; when they self-edit their manuscript; and when they brief their editor to provide their Reader Report. Having a book coach early on your journey to help you identify the answers to several critical author questions, helps every writer to become an author with more clarity and more quickly than doing this alone.

Can you answer the following questions or do you need the help of a book coach and editor to help you, before you invest in a Reader Report for your manuscript?

  • PURPOSE: What is your purpose in writing books?
  • AUDIENCE: Who are you writing your books for?
  • MARKET: Why will they buy your books rather than someone else’s?
  • STRUCTURE: How you have written your book?
  • PASSION: What is your key message, what value, solutions are you giving your readers?
  • CLARITY: What is your readers’ Call to Action

Receiving your first Reader Report can be a very exciting moment for every writer, because it probably provides you with your first professional feedback and is an important step in accepting constructive criticism on your work. But what do you do with your Reader Report?

Firstly, the Reader Report informs fictional writers where you need to develop your copy or make changes to key elements, in particular with your plot and character development. For non fiction writers, it informs you where to restructure, add/delete content, check facts, references, add an index for example and generally strengthen your manuscript as a commercial project.

Secondly and most importantly, all professional publishers and literary agents will need a copy of the Reader Report to be submitted with your Book Proposal.

Contact Wendy for help, support and guidance on your author journey, via her website www.wendyyorke.com or by calling her now on + 44 (0) 783 1930 786.

Social Media Book Marketing for Authors

There is an exciting, globally connected world of fast, new online marketing out there, ideally suited for you as writers, to promote and market your newly published books!

Marketing has changed dramatically in a really positive way.

traditional markrting

Traditional Marketing

Gone are the days of traditional marketing – where we went out knocking on doors, telephone cold calling and seeking customers using all available avenues – shouting loudly from the rooftops – and telling everyone about our brilliant products and services. Now, using digital technology and online social media marketing you can attract the readers and customers that you want – to come to you, from all over the world, in seconds!

By sharing valuable content, which is what your readers want, you can target your marketing towards your readers’ and customers’ digital activities and online behaviours. You can build new relationships and focus your communications to reach customers who are looking for your product. These days’ customers reveal themselves to you by requesting your online content. Potential readers/customers/book buyers come to you because you have what they want and they benefit from what you are selling.

global connections

Global Connections

This is called Inbound Marketing and it is perfectly suited across a range of interconnected, and if you want automated, online social media platforms. These can include any combination of: Twitter, LinkedIn, Facebook, Instagram, Pinterest, Google+, Bing, Yelp, Reddit, Xing, Viadeo, Webchat, YouTube; and data driven automation examples, such as Hootsuite, Buffer, Sendible, Cyfe and Sprout Social.

magnet marketing

Magnet Marketing

You can position your book branding, to stand out from the crowd by using your online activity like a magnet, drawing your customers to you with a specific call to action. Your Social Media Book Marketing says; – “look at this new book – understand the benefits it provides for you – and if you like it – this is where to find out more about it – and where to buy online.”

Also, it empowers your customers to have a conversation with you, the author, to have a voice of their own and give their comments, to become part of your following online, and join groups of like-minded people. They can buy tickets to your speaking engagements, meet you in person and have their book signed by the author! Sound exciting? – let’s get started!

The best way to make this work is to go through a proven step by step process, to: proactively build a credible online profile and grow your following; raise awareness of your branding and increase your website traffic; and position yourself and your book as providing value for customers.

The 12 steps I recommend for your Social Media Book Marketing success are:

  1. Plan – your resources and if you need it and can afford it, get help; work with an experienced social networker to get you started at least
  2. Define – your S.M.A.R.T. purpose, aim and goals
  3. Research – get to know your market and the activities and behaviours of your target audience
  4. Select – the right digital technology and online platforms for your needs
  5. Know – your product, its benefit for others and share this information with them via clear, focused messages
  6. Create – a content plan; schedule your social media activity, targeting a range of information to different platforms for maximum benefit
  7. Grow – your support; align your networks, team, and staff on your marketing journey; increase your friends and followers; build relationships of trust and loyalty; and establish third party endorsements and brand advocates
  8. Build – credit in the bank by establishing your image library, relevant hyperlinks and people of influence who can help you, to: Like; Follow; Share etc
  9. Respond; always comment, provide feedback, start and engage in conversations
  10. Monitor – check your progress and success ratings weekly, monthly, realigning your plan and adapting if necessary; and always grow your Book Business
  11. Celebrate – your success along the way with others and those who have helped you on the journey
  12. Go with the flow – be dynamic, be flexible and change with the fast pace of new technology; stay up to date and use the latest tools to work their magic for you.

Remember; put your effort where your customers are, understanding their behaviours and where they hang out. Contribute to that space and target your marketing to your customers’ activities; so they find you and they come to you.

social media book marketing

Social Media Book Marketing

If you’d like help to get started, send me an email now and let’s make it happen; mailto:wendyyorkecoaching@outlook.com

 

 

 

 

 

A transformational journey – writers and aspiring authors this one’s for you!

transformational journeyMany people need help to achieve their personal goals, whatever they are and writing their first book is a popular one. Writing a bestseller is a very exciting, creative journey but it can also be a lonely one. Help from an objective, independent and confidential coach can make all the difference to enable you to achieve your writing/book goal; – whether its getting started, writing, keeping on track, finishing, publishing, marketing and selling.

Helen Haynes "Make it Count!"Existing and aspiring authors look for help in other writing areas too – for websites, social media strategies, marketing resources and presentation materials, as well as in other significant areas of their lives where they want to be their best.

One of my coaching clients, Helen Haynes, published her first book after struggling to complete it for 20 years. Helen published, “Make it Count!” in September 2014 in London and in the first month she sold more than 400 copies. In her inspirational and powerful book Helen wrote “Thanks to my fab book coach, Wendy Yorke who helped get me to that finish line.”

Writing and Book Coaching can help you:

  • Release the power within – unlocking your creative potential and raising your self-awareness about what you can achieve when you allow yourself
  • Get you from where are you now to where you want to be – with clarity, purpose, focus and confidence
  • Support you to achieve your goals – moving you forward, mapping your action plan, managing your time and making positive changes in your life
  • Fire your starting gun, keep you on track and help you cross the finishing line – challenging, motivating and supporting you to achieve what is important to you – a coach is a catalyst for positive change
  • Find your special success recipe – giving you the opportunity to focus on what matters to you within a guided framework and inspiring you to access your unique success recipe, making sure you have all the ingredients on the table
  • Remove any barriers along the way – providing you with a regular accountability and reality check, enabling you to overcome and reframe any obstacles – a personal helpline whenever you need it
  • Learn about yourself and others – providing a greater depth of insight and helping you understand yourself and your behaviour styles better – discovering what motivates you and why you do the things you do!
  • Begin with the end in mind – offering a non-judgemental sounding board for new ideas, visualisation and a safe place to talk in complete confidence, building belief in your abilities to achieve your goal – coaching is the difference that makes the difference.

“We get what we focus on”

 Positive, forward-thinking, objective, confidential, and task-orientated coaching helps you find your own solutions, one step at a time. It chunks down the task to progressively achieve the whole. It is about results rather than excuses. About taking 100% responsibility for actions and about enjoying and celebrating the benefits. It embeds a personal and unique “can do attitude” – so that giving up or “ducking out” is never an option.

ducking out is never an option! If you’d like some help with your book or writing goals –  give me a call now on + 44 (0) 783 1930 786.