Brilliant new career manual – Mind Flip – by Zena Everett

One of my local Forest Hill authors, Zena Everett soft launched her brilliant book Mind Flip to help other people at the May AuthorCraft event at the Institute of Directors, London in front of a host of other authors, experts and guests.Mind Flip is a new must-read career manual for anyone looking to change jobs, achieve promotion or find more fulfilling work. Written for all career stages from Graduate to Granddad, including Mum Returners, over 50s, women in business and the newly self-employed. It is the culmination of Zena’s many years of working in recruitment and  career coaching.

Mind Fipping is the new and effective process of to flipping your focus away from yourself and instead look outwards – on to the value you add – and the problems you, uniquely, can solve for other people.

Comedian Graham Norton believes this philosophy can help you transform the way you look at your career – forever! The book provides you with everything you need to fire up your career, including a foreword by DeeDee Doke, Editor of Recruiter Magazine, on the future of recruitment and talent management.

Mind Flip is 304 pages long and costs £14.99. It is available to buy from Amazon, to order in all good book shops, and the Filament bookshop, as well as Zena’s website.

Zena is an international executive coach, with a rare cocktail of entrepreneurial, headhunting, organisational psychology and coaching experience. She started and ran her own recruitment business and became fascinated with why some of her candidates were more motivated, confident and successful than others. To figure that out, she sold her business, completed a Masters in Career Management and Counseling, and undertook further post-graduate coaching training. She now helps ambitious people to achieve career goals they didn’t know they had, or were capable of until they

The Power of Three

by Author, Editor and Book Coach, Wendy Yorke

What is your reader's call to action after reading your book?

What is your reader’s call to action after reading your book?

Becoming a published author is a transformational journey of massive learning and tremendous growth and having a Book Coach and Editor to help you along the path is invaluable. A professional and experienced book buddy supports, guides and helps you to develop your manuscript…to make it into the best book it can be and…makes sure you never give up, or duck out!

At the November Authorcraft event, at the Institute of Directors in London, Wendy provided an entertaining and interactive book coaching session, to demonstrate the power of three, critically important book coaching questions.

Wendy started her session with a quick quiz using three questions, about three famous authors, whose personal stories each had a relevant message for new writers.

  1. Write for your chosen niche; Michael Morpurgo, won the J.M. Barrie Award 2016 for his contribution to children’s literature. Since the 1970s, he has focused on his niche with140 published titles to his name, the most famous being, War Horse.
  1. Make your manuscript stand out; J K Rowling, who was rejected 12 times before being published by the Bloomsbury Group. However, it is claimed that she was discovered because she used a colourful manuscript binder, which attracted the attention of eight year old Alice, who demanded more than the sample chapter from her father, the commissioning editor.
  1. Never give up; Paul Beatty, who was rejected 18 times before being published by an independent husband and wife team and won the 2016 Man Booker Prize with his American satire, The Sellout.

Wendy’s three critical, book coaching questions for all WRITERS who want to become published AUTHORS are:

What is your purpose? Your purpose for you and your purpose for other people, what will you benefit from writing your book and what will other people benefit from reading your book?

Who are you doing it for? Who are your ideal readers? Research and know them really well so you can write for them. Be specific about their age and gender, their habits, where they live and where they go on holiday? Wendy suggested giving names to your ideal readers and making a Vision Board of images to represent them, to help you write specifically for your target audience.

Why you rather than someone else? What is it that will make a person buy your book rather than the books on either side of it on the bookshelf? What is your USP and your special offering that no one else has provided yet?

Plus one bonus question:

What is your call to action for your readers? What is the one thing you want readers to do as a result of reading your book; or are there several actions they can take; what are you giving them that will help solve their problems and pains; and what is it that you have, that they want?

When you have 100% clarity about these answers, writing your book will flow effortlessly and the results will be magical. If you’d like help to identify and resonant with your book purpose, passion and commitment, please contact Wendy; for help, support and guidance on your personal journey from being a writer to a published author. Visit her website www.wendyyorke.com or call her now on + 44 (0) 783 1930 786.

 

 

 

 

How do you perceive reality?

Rock Abstract, Kalbarri National Park, Western Australia - What do you see?

Rock Abstract, Kalbarri National Park, Western Australia – What do you see?

If we give this question our attention, it can help us all to understand ourselves better and to improve the way we see the world and respond. It is a question that fascinates me, because we know that reality is unique for each of us. As individuals, we record our perceptions, our internal representations, and our interpretation of reality, differently.

Let me explain. We know we integrate reality through our 5 senses: seeing; hearing; smelling; tasting; touching. These are our internal representations which create our personal, physical states, so we say things like “I feel happy / warm / hungry / sad / angry/ tired” etc.

These states create our behaviour, which in turn create our actions and thus our results. For example, “the sun is shining and it’s warm. I can feel the warmth and see the sun, which makes me happy. I am smiling and feeling open, generous and generally on top form. I feel as if I could cope with anything that comes my way, and so I respond positively to the world around me”.

Now to add this, the experts tell us that we are exposed to at least 2 million bites of unconscious information everyday and that we can only take in 134. So, what we do is to filter all these bites through 3 internal filters; delete, distract, or generalise.

We also have objective filters of time, space, matter and energy; and subjective filters which are our values, beliefs, attitudes and cultural backgrounds. These are sometimes known as our meta data and these create our preferences, such as: I like tall men; colourful flowers; people like me etc.

So to add all this up, a camera takes in facts and records them, while we in contrast, subjectively record our perceptions and internal representations, and we interrupt these into our personal reality. Which is why reality is not the same for all of us. And, if we raise our self-awareness and understand ourselves better, we will be clearer about our own reality and how we can create an improved reality.

So, if things in your life are not going the way you want them to,  you can change it. Your can alter your state, your behaviour, your actions and thus your results.

To reflect this concept I want to share with you this wonderfully profound quote from Dr Seuss who taught us so much.

“You have BRAINS in your HEAD

You have FEET in your SHOES.

You can STEER yourself any

DIRECTION you CHOOSE.”

If you would like some help to understand how to do this for yourself and to make improvements in your life, please call or email me and I can introduce you to the powerful and positive benefits of Personal Coaching.

Oh what a feeling!

Bottle Brush AustraliaOk, so this is my first blog and I’m really excited! I feel energized and full of good things to share with you and to write about, to support, motivate and inspire you.

Embarking on this new global adventure, I feel just like this photograph I took some years ago of a Bottle Brush in bloom in Fremantle, Western Australia; clear, colourful, radiant and shining!

I recently gave up my day job to focus on my training and coaching business and this is making me so happy! To be doing what I want to do, what feels right, following my direction and fulfilling my purpose, at last!

And this is why I am sharing this with you today. Wherever you are and whatever situation you are in, your own potential for success and happiness is right inside you now. When you are ready, you can set yourself free to shine. I know, I have just arrived! So, if you are with me, my first tip to help you is to ask yourself these three key questions

1. What do I want to be in my life?

2. What do I want to do with my life?

3. What do I want to have in my life?

The being, doing and having questions are known, in coaching terms, as goal setting questions.

Answer these questions for yourself and once you have the answers that feel / look / sound / taste / and smell, right for you, then make sure that everyday you are doing things that get you closer to achieving these goals.

In fact, you can ask yourselves these questions everyday! For example, What did I achieve today that gets me closer to what I want to have; who I want to be; and what I want to do?

And you know what will happen – the universe will respond and this is the really exciting bit. If you are true to yourself and if your answers (your goals) are aligned with your personal values (your beliefs and attitudes) – you will be successful and happy.

Like me now, doing what I want to do = supporting, motivating and inspiring people through my work; having what I want to have = my own training and coaching business; and being who I want to be = a catalyst of change and empowerment; helping other people to create exciting new futures for themselves. Join me – it’s a wonderful place to be!