The Power of the Reader Report

Wendy Yorke, Author, Editor and Book Coach presented to the September 2016, Authorcraft event at the Institute of Directors, London on The Power of the Reader Report. She provides the following support to help writers on their journey to become authors. Wendy works with Filament Publishing and the international Susan Mears Literally Agency to help authors publish.

Remember, there is plenty of help to transition from being a WRITER to being an AUTHOR. When you start working with a Book Coach and Editor you begin to make up your book team, before you add a publisher, designer, publicist and book business mentor to your book production team. And we all know that within a TEAM: Together Everyone Achieves More!


Becoming a published author is a transformational journey of massive learning and tremendous growth and having a book/writing coach and an editor to help you along the path is invaluable. This professional and experienced book buddy supports, guides and helps you to develop your manuscript…to make it into the best book it can be and…makes sure you never give up, or duck out!

One of the most helpful and powerful support services your editor provides you with is a Reader Report. This is a professional, unbiased, objective opinion on your manuscript and its commercial potential before you submit your publisher or literary agent book proposal.

Writers can be too close to their own work to step back and be objective, but your editor is better placed to do this for you. They know what ‘good’ looks like and what publishers and literary agents are looking for.

A Reader Report is a supportive and informative critique of your written work. It provides you with an honest appraisal of your manuscript’s strengths and weaknesses and it recommends the next step of your author journey.

A Reader Report helps establish a practical, understanding relationship with your editor and helps to motivate and give you confidence to continue with your book publishing goal.

A Reader Report is a short, clear, honest assessment of your written work, focused on the following key aspects of every manuscript.

  • Does the manuscript achieve its author’s purpose?
  • Does the fictional manuscript engage the reader, with convincing intrigue?
  • Does the non-fictional manuscript engage the reader, establishing the author’s credibility and building trust, as well as providing solutions, answers or new techniques to solve the reader’s pains and problems?
  • Plot, character development, storyline (fiction)
  • Key message and or solution (non fiction)
  • Author’s voice, style and tone
  • Chapter weight, balance and flow
  • Editorial development potential
  • Grammatically correctness
  • Publisher or literary agent likely interest.

Every author needs to have complete clarity before they start to write; when they self-edit their manuscript; and when they brief their editor to provide their Reader Report. Having a book coach early on your journey to help you identify the answers to several critical author questions, helps every writer to become an author with more clarity and more quickly than doing this alone.

Can you answer the following questions or do you need the help of a book coach and editor to help you, before you invest in a Reader Report for your manuscript?

  • PURPOSE: What is your purpose in writing books?
  • AUDIENCE: Who are you writing your books for?
  • MARKET: Why will they buy your books rather than someone else’s?
  • STRUCTURE: How you have written your book?
  • PASSION: What is your key message, what value, solutions are you giving your readers?
  • CLARITY: What is your readers’ Call to Action

Receiving your first Reader Report can be a very exciting moment for every writer, because it probably provides you with your first professional feedback and is an important step in accepting constructive criticism on your work. But what do you do with your Reader Report?

Firstly, the Reader Report informs fictional writers where you need to develop your copy or make changes to key elements, in particular with your plot and character development. For non fiction writers, it informs you where to restructure, add/delete content, check facts, references, add an index for example and generally strengthen your manuscript as a commercial project.

Secondly and most importantly, all professional publishers and literary agents will need a copy of the Reader Report to be submitted with your Book Proposal.

Contact Wendy for help, support and guidance on your author journey, via her website or by calling her now on + 44 (0) 783 1930 786.


What do the English actually mean?

Millions of people all over the world speak and use English on a daily basis, yet there are many hidden rules, cultural nuances and historic references that confuse the international visitor when they arrive in this country.

Spoken English is one of those indirect languages were you need to read between the lines to understand what is actually being meant by the speaker. It is called high context.

The Brits use many phrases and figures of speech that completely baffle the visitor, leading to confusion, lose of face and misinterpretation. One of the many benefits of having Cross Cultural Training is to avoid these embarrassing problems, so you can transition smoothly into the new cultural context from your own country of origin.

Although born in England, I have just returned to live here after 14 years in Australia and I still have to translate what some people mean by the words they use, and the plethora of words used to say something very simple!

For example, a friend said to me: “To be honest, I think when all things are taken into account, when all is said and done, I agree with you”. I couldn’t understand why they didn’t just say “Yes” or “I agree”.

An Australian friend of mine went to a wedding recently and had to ask me what was meant when someone told her that “we were in a real flap because it was chucking it down before the guests arrived”!?

A word my Aussie mates find hard is “jumper” – not thinking there are kangaroos in England!

I take my overseas friends out to eat and they have to ask me what “Toad In the Hole”, “Bubble and Squeak” or even “Bangers and Mash” might be. Let alone expect to drink something called “Bitter” served warm rather than iced, or that English people might actually eat “chip butties!”

“Spending a penny”; “having sloping shoulders”; or “being a snake in the grass” totally confuses international people and suggests that the native speakers are “off their trolley”, “tough nuts to crack”, “barking”, “daft” or simply speaking complete “tosh”?

Of course, if you’ve got the “bottle” to “push the envelope” you might be “on a roll” and not be alarmed by people accelerating over the “sleeping policeman” or catching “the Drain to work”!

If you are still “all at sea” with these examples of common English terms and expressions, please “grasp the nettle” and contact me now for a full explanation!