Social Media Book Marketing for Authors

There is an exciting, globally connected world of fast, new online marketing out there, ideally suited for you as writers, to promote and market your newly published books!

Marketing has changed dramatically in a really positive way.

traditional markrting

Traditional Marketing

Gone are the days of traditional marketing – where we went out knocking on doors, telephone cold calling and seeking customers using all available avenues – shouting loudly from the rooftops – and telling everyone about our brilliant products and services. Now, using digital technology and online social media marketing you can attract the readers and customers that you want – to come to you, from all over the world, in seconds!

By sharing valuable content, which is what your readers want, you can target your marketing towards your readers’ and customers’ digital activities and online behaviours. You can build new relationships and focus your communications to reach customers who are looking for your product. These days’ customers reveal themselves to you by requesting your online content. Potential readers/customers/book buyers come to you because you have what they want and they benefit from what you are selling.

global connections

Global Connections

This is called Inbound Marketing and it is perfectly suited across a range of interconnected, and if you want automated, online social media platforms. These can include any combination of: Twitter, LinkedIn, Facebook, Instagram, Pinterest, Google+, Bing, Yelp, Reddit, Xing, Viadeo, Webchat, YouTube; and data driven automation examples, such as Hootsuite, Buffer, Sendible, Cyfe and Sprout Social.

magnet marketing

Magnet Marketing

You can position your book branding, to stand out from the crowd by using your online activity like a magnet, drawing your customers to you with a specific call to action. Your Social Media Book Marketing says; – “look at this new book – understand the benefits it provides for you – and if you like it – this is where to find out more about it – and where to buy online.”

Also, it empowers your customers to have a conversation with you, the author, to have a voice of their own and give their comments, to become part of your following online, and join groups of like-minded people. They can buy tickets to your speaking engagements, meet you in person and have their book signed by the author! Sound exciting? – let’s get started!

The best way to make this work is to go through a proven step by step process, to: proactively build a credible online profile and grow your following; raise awareness of your branding and increase your website traffic; and position yourself and your book as providing value for customers.

The 12 steps I recommend for your Social Media Book Marketing success are:

  1. Plan – your resources and if you need it and can afford it, get help; work with an experienced social networker to get you started at least
  2. Define – your S.M.A.R.T. purpose, aim and goals
  3. Research – get to know your market and the activities and behaviours of your target audience
  4. Select – the right digital technology and online platforms for your needs
  5. Know – your product, its benefit for others and share this information with them via clear, focused messages
  6. Create – a content plan; schedule your social media activity, targeting a range of information to different platforms for maximum benefit
  7. Grow – your support; align your networks, team, and staff on your marketing journey; increase your friends and followers; build relationships of trust and loyalty; and establish third party endorsements and brand advocates
  8. Build – credit in the bank by establishing your image library, relevant hyperlinks and people of influence who can help you, to: Like; Follow; Share etc
  9. Respond; always comment, provide feedback, start and engage in conversations
  10. Monitor – check your progress and success ratings weekly, monthly, realigning your plan and adapting if necessary; and always grow your Book Business
  11. Celebrate – your success along the way with others and those who have helped you on the journey
  12. Go with the flow – be dynamic, be flexible and change with the fast pace of new technology; stay up to date and use the latest tools to work their magic for you.

Remember; put your effort where your customers are, understanding their behaviours and where they hang out. Contribute to that space and target your marketing to your customers’ activities; so they find you and they come to you.

social media book marketing

Social Media Book Marketing

If you’d like help to get started, send me an email now and let’s make it happen; mailto:wendyyorkecoaching@outlook.com

 

 

 

 

 

A transformational journey – writers and aspiring authors this one’s for you!

transformational journeyMany people need help to achieve their personal goals, whatever they are and writing their first book is a popular one. Writing a bestseller is a very exciting, creative journey but it can also be a lonely one. Help from an objective, independent and confidential coach can make all the difference to enable you to achieve your writing/book goal; – whether its getting started, writing, keeping on track, finishing, publishing, marketing and selling.

Helen Haynes "Make it Count!"Existing and aspiring authors look for help in other writing areas too – for websites, social media strategies, marketing resources and presentation materials, as well as in other significant areas of their lives where they want to be their best.

One of my coaching clients, Helen Haynes, published her first book after struggling to complete it for 20 years. Helen published, “Make it Count!” in September 2014 in London and in the first month she sold more than 400 copies. In her inspirational and powerful book Helen wrote “Thanks to my fab book coach, Wendy Yorke who helped get me to that finish line.”

Writing and Book Coaching can help you:

  • Release the power within – unlocking your creative potential and raising your self-awareness about what you can achieve when you allow yourself
  • Get you from where are you now to where you want to be – with clarity, purpose, focus and confidence
  • Support you to achieve your goals – moving you forward, mapping your action plan, managing your time and making positive changes in your life
  • Fire your starting gun, keep you on track and help you cross the finishing line – challenging, motivating and supporting you to achieve what is important to you – a coach is a catalyst for positive change
  • Find your special success recipe – giving you the opportunity to focus on what matters to you within a guided framework and inspiring you to access your unique success recipe, making sure you have all the ingredients on the table
  • Remove any barriers along the way – providing you with a regular accountability and reality check, enabling you to overcome and reframe any obstacles – a personal helpline whenever you need it
  • Learn about yourself and others – providing a greater depth of insight and helping you understand yourself and your behaviour styles better – discovering what motivates you and why you do the things you do!
  • Begin with the end in mind – offering a non-judgemental sounding board for new ideas, visualisation and a safe place to talk in complete confidence, building belief in your abilities to achieve your goal – coaching is the difference that makes the difference.

“We get what we focus on”

 Positive, forward-thinking, objective, confidential, and task-orientated coaching helps you find your own solutions, one step at a time. It chunks down the task to progressively achieve the whole. It is about results rather than excuses. About taking 100% responsibility for actions and about enjoying and celebrating the benefits. It embeds a personal and unique “can do attitude” – so that giving up or “ducking out” is never an option.

ducking out is never an option! If you’d like some help with your book or writing goals –  give me a call now on + 44 (0) 783 1930 786.