Brilliant new career manual – Mind Flip – by Zena Everett

One of my local Forest Hill authors, Zena Everett soft launched her brilliant book Mind Flip to help other people at the May AuthorCraft event at the Institute of Directors, London in front of a host of other authors, experts and guests.Mind Flip is a new must-read career manual for anyone looking to change jobs, achieve promotion or find more fulfilling work. Written for all career stages from Graduate to Granddad, including Mum Returners, over 50s, women in business and the newly self-employed. It is the culmination of Zena’s many years of working in recruitment and  career coaching.

Mind Fipping is the new and effective process of to flipping your focus away from yourself and instead look outwards – on to the value you add – and the problems you, uniquely, can solve for other people.

Comedian Graham Norton believes this philosophy can help you transform the way you look at your career – forever! The book provides you with everything you need to fire up your career, including a foreword by DeeDee Doke, Editor of Recruiter Magazine, on the future of recruitment and talent management.

Mind Flip is 304 pages long and costs £14.99. It is available to buy from Amazon, to order in all good book shops, and the Filament bookshop, as well as Zena’s website.

Zena is an international executive coach, with a rare cocktail of entrepreneurial, headhunting, organisational psychology and coaching experience. She started and ran her own recruitment business and became fascinated with why some of her candidates were more motivated, confident and successful than others. To figure that out, she sold her business, completed a Masters in Career Management and Counseling, and undertook further post-graduate coaching training. She now helps ambitious people to achieve career goals they didn’t know they had, or were capable of until they

Fiction rules the waves; new release Family Sailaway by Derek Curzon, published March 2017, London

Another of my wonderful authors, Derek Curzon, launched his book virtually, at the March AuthorCraft event at the Institute of Directors, London, live via Skype from his home in Preston, Lancashire!Publisher Chris with Derek on-screen

Family Sailaway is the second in the Sailaway Trilogy and starts six months after the original book, Surprise Sailaway.

The book tells the story of Sarah and Paul’s blossoming and their adventures on the high seas of cruising holidays. Sarah receives a flyer from CZN cruises and when they visit her aunt and uncle at Christmas, a weeks cruise is discussed, planned and booked. This time the ship is bigger, the cruise longer and with a hurricane brewing close by, there could be rough seas ahead. Sarah’s cousin Megan is also on board and as a young and single female, who knows what she’ll get up to!

With other families trying to enjoy themselves on board and interacting with Sarah and her group, what kind of cruise will they have? And what is going on with a fellow passenger who Megan has befriended and Sarah seems to know who behaving strangely?

Derek’s book was published on 10th March 2017. Family Sailaway is 198 pages long and costs £9.99. It is available to buy from Amazon, all good book shops, and the Filament bookshop. It is also available to pre-order on Kindle.

Derek’s website is: www.sailaway.voyage where you can also enjoy his Nautical Nights blog.

Derek Curzon first book Surprise Sailaway was released in 2015, the first in a planner trilogy, the Sailaway Trilogy.

Born and raised in Dundee, Scotland, he studied accountancy before joining RBS in 1989. He has worked in accountancy, financial services and customer services.

Derek’s first cruise was his honeymoon in 2005. After his fifth cruise in 2013, he decided to write about his experiences. This soon expanded to include characters, plots and his first book.

In 2012, he came second in a competition run by P&O to describe cruise experiences. He has written an article about cruising published in 50 Plus Magazine. He writes a weekly, fictional cruise blog, Nautical Nights, which takes a humorous look at life aboard a cruise ship and the activities of the crew and passengers. Extracts can be found at the back of the book. 

The Power of Three

by Author, Editor and Book Coach, Wendy Yorke

What is your reader's call to action after reading your book?

What is your reader’s call to action after reading your book?

Becoming a published author is a transformational journey of massive learning and tremendous growth and having a Book Coach and Editor to help you along the path is invaluable. A professional and experienced book buddy supports, guides and helps you to develop your manuscript…to make it into the best book it can be and…makes sure you never give up, or duck out!

At the November Authorcraft event, at the Institute of Directors in London, Wendy provided an entertaining and interactive book coaching session, to demonstrate the power of three, critically important book coaching questions.

Wendy started her session with a quick quiz using three questions, about three famous authors, whose personal stories each had a relevant message for new writers.

  1. Write for your chosen niche; Michael Morpurgo, won the J.M. Barrie Award 2016 for his contribution to children’s literature. Since the 1970s, he has focused on his niche with140 published titles to his name, the most famous being, War Horse.
  1. Make your manuscript stand out; J K Rowling, who was rejected 12 times before being published by the Bloomsbury Group. However, it is claimed that she was discovered because she used a colourful manuscript binder, which attracted the attention of eight year old Alice, who demanded more than the sample chapter from her father, the commissioning editor.
  1. Never give up; Paul Beatty, who was rejected 18 times before being published by an independent husband and wife team and won the 2016 Man Booker Prize with his American satire, The Sellout.

Wendy’s three critical, book coaching questions for all WRITERS who want to become published AUTHORS are:

What is your purpose? Your purpose for you and your purpose for other people, what will you benefit from writing your book and what will other people benefit from reading your book?

Who are you doing it for? Who are your ideal readers? Research and know them really well so you can write for them. Be specific about their age and gender, their habits, where they live and where they go on holiday? Wendy suggested giving names to your ideal readers and making a Vision Board of images to represent them, to help you write specifically for your target audience.

Why you rather than someone else? What is it that will make a person buy your book rather than the books on either side of it on the bookshelf? What is your USP and your special offering that no one else has provided yet?

Plus one bonus question:

What is your call to action for your readers? What is the one thing you want readers to do as a result of reading your book; or are there several actions they can take; what are you giving them that will help solve their problems and pains; and what is it that you have, that they want?

When you have 100% clarity about these answers, writing your book will flow effortlessly and the results will be magical. If you’d like help to identify and resonant with your book purpose, passion and commitment, please contact Wendy; for help, support and guidance on your personal journey from being a writer to a published author. Visit her website www.wendyyorke.com or call her now on + 44 (0) 783 1930 786.