The Power of Three

by Author, Editor and Book Coach, Wendy Yorke

What is your reader's call to action after reading your book?

What is your reader’s call to action after reading your book?

Becoming a published author is a transformational journey of massive learning and tremendous growth and having a Book Coach and Editor to help you along the path is invaluable. A professional and experienced book buddy supports, guides and helps you to develop your manuscript…to make it into the best book it can be and…makes sure you never give up, or duck out!

At the November Authorcraft event, at the Institute of Directors in London, Wendy provided an entertaining and interactive book coaching session, to demonstrate the power of three, critically important book coaching questions.

Wendy started her session with a quick quiz using three questions, about three famous authors, whose personal stories each had a relevant message for new writers.

  1. Write for your chosen niche; Michael Morpurgo, won the J.M. Barrie Award 2016 for his contribution to children’s literature. Since the 1970s, he has focused on his niche with140 published titles to his name, the most famous being, War Horse.
  1. Make your manuscript stand out; J K Rowling, who was rejected 12 times before being published by the Bloomsbury Group. However, it is claimed that she was discovered because she used a colourful manuscript binder, which attracted the attention of eight year old Alice, who demanded more than the sample chapter from her father, the commissioning editor.
  1. Never give up; Paul Beatty, who was rejected 18 times before being published by an independent husband and wife team and won the 2016 Man Booker Prize with his American satire, The Sellout.

Wendy’s three critical, book coaching questions for all WRITERS who want to become published AUTHORS are:

What is your purpose? Your purpose for you and your purpose for other people, what will you benefit from writing your book and what will other people benefit from reading your book?

Who are you doing it for? Who are your ideal readers? Research and know them really well so you can write for them. Be specific about their age and gender, their habits, where they live and where they go on holiday? Wendy suggested giving names to your ideal readers and making a Vision Board of images to represent them, to help you write specifically for your target audience.

Why you rather than someone else? What is it that will make a person buy your book rather than the books on either side of it on the bookshelf? What is your USP and your special offering that no one else has provided yet?

Plus one bonus question:

What is your call to action for your readers? What is the one thing you want readers to do as a result of reading your book; or are there several actions they can take; what are you giving them that will help solve their problems and pains; and what is it that you have, that they want?

When you have 100% clarity about these answers, writing your book will flow effortlessly and the results will be magical. If you’d like help to identify and resonant with your book purpose, passion and commitment, please contact Wendy; for help, support and guidance on your personal journey from being a writer to a published author. Visit her website www.wendyyorke.com or call her now on + 44 (0) 783 1930 786.

 

 

 

 

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The Power of the Reader Report

Wendy Yorke, Author, Editor and Book Coach presented to the September 2016, Authorcraft event at the Institute of Directors, London on The Power of the Reader Report. She provides the following support to help writers on their journey to become authors. Wendy works with Filament Publishing and the international Susan Mears Literally Agency to help authors publish.

Remember, there is plenty of help to transition from being a WRITER to being an AUTHOR. When you start working with a Book Coach and Editor you begin to make up your book team, before you add a publisher, designer, publicist and book business mentor to your book production team. And we all know that within a TEAM: Together Everyone Achieves More!

book-team-pic-lyndon-2

Becoming a published author is a transformational journey of massive learning and tremendous growth and having a book/writing coach and an editor to help you along the path is invaluable. This professional and experienced book buddy supports, guides and helps you to develop your manuscript…to make it into the best book it can be and…makes sure you never give up, or duck out!

One of the most helpful and powerful support services your editor provides you with is a Reader Report. This is a professional, unbiased, objective opinion on your manuscript and its commercial potential before you submit your publisher or literary agent book proposal.

Writers can be too close to their own work to step back and be objective, but your editor is better placed to do this for you. They know what ‘good’ looks like and what publishers and literary agents are looking for.

A Reader Report is a supportive and informative critique of your written work. It provides you with an honest appraisal of your manuscript’s strengths and weaknesses and it recommends the next step of your author journey.

A Reader Report helps establish a practical, understanding relationship with your editor and helps to motivate and give you confidence to continue with your book publishing goal.

A Reader Report is a short, clear, honest assessment of your written work, focused on the following key aspects of every manuscript.

  • Does the manuscript achieve its author’s purpose?
  • Does the fictional manuscript engage the reader, with convincing intrigue?
  • Does the non-fictional manuscript engage the reader, establishing the author’s credibility and building trust, as well as providing solutions, answers or new techniques to solve the reader’s pains and problems?
  • Plot, character development, storyline (fiction)
  • Key message and or solution (non fiction)
  • Author’s voice, style and tone
  • Chapter weight, balance and flow
  • Editorial development potential
  • Grammatically correctness
  • Publisher or literary agent likely interest.

Every author needs to have complete clarity before they start to write; when they self-edit their manuscript; and when they brief their editor to provide their Reader Report. Having a book coach early on your journey to help you identify the answers to several critical author questions, helps every writer to become an author with more clarity and more quickly than doing this alone.

Can you answer the following questions or do you need the help of a book coach and editor to help you, before you invest in a Reader Report for your manuscript?

  • PURPOSE: What is your purpose in writing books?
  • AUDIENCE: Who are you writing your books for?
  • MARKET: Why will they buy your books rather than someone else’s?
  • STRUCTURE: How you have written your book?
  • PASSION: What is your key message, what value, solutions are you giving your readers?
  • CLARITY: What is your readers’ Call to Action

Receiving your first Reader Report can be a very exciting moment for every writer, because it probably provides you with your first professional feedback and is an important step in accepting constructive criticism on your work. But what do you do with your Reader Report?

Firstly, the Reader Report informs fictional writers where you need to develop your copy or make changes to key elements, in particular with your plot and character development. For non fiction writers, it informs you where to restructure, add/delete content, check facts, references, add an index for example and generally strengthen your manuscript as a commercial project.

Secondly and most importantly, all professional publishers and literary agents will need a copy of the Reader Report to be submitted with your Book Proposal.

Contact Wendy for help, support and guidance on your author journey, via her website www.wendyyorke.com or by calling her now on + 44 (0) 783 1930 786.

A transformational journey – writers and aspiring authors this one’s for you!

transformational journeyMany people need help to achieve their personal goals, whatever they are and writing their first book is a popular one. Writing a bestseller is a very exciting, creative journey but it can also be a lonely one. Help from an objective, independent and confidential coach can make all the difference to enable you to achieve your writing/book goal; – whether its getting started, writing, keeping on track, finishing, publishing, marketing and selling.

Helen Haynes "Make it Count!"Existing and aspiring authors look for help in other writing areas too – for websites, social media strategies, marketing resources and presentation materials, as well as in other significant areas of their lives where they want to be their best.

One of my coaching clients, Helen Haynes, published her first book after struggling to complete it for 20 years. Helen published, “Make it Count!” in September 2014 in London and in the first month she sold more than 400 copies. In her inspirational and powerful book Helen wrote “Thanks to my fab book coach, Wendy Yorke who helped get me to that finish line.”

Writing and Book Coaching can help you:

  • Release the power within – unlocking your creative potential and raising your self-awareness about what you can achieve when you allow yourself
  • Get you from where are you now to where you want to be – with clarity, purpose, focus and confidence
  • Support you to achieve your goals – moving you forward, mapping your action plan, managing your time and making positive changes in your life
  • Fire your starting gun, keep you on track and help you cross the finishing line – challenging, motivating and supporting you to achieve what is important to you – a coach is a catalyst for positive change
  • Find your special success recipe – giving you the opportunity to focus on what matters to you within a guided framework and inspiring you to access your unique success recipe, making sure you have all the ingredients on the table
  • Remove any barriers along the way – providing you with a regular accountability and reality check, enabling you to overcome and reframe any obstacles – a personal helpline whenever you need it
  • Learn about yourself and others – providing a greater depth of insight and helping you understand yourself and your behaviour styles better – discovering what motivates you and why you do the things you do!
  • Begin with the end in mind – offering a non-judgemental sounding board for new ideas, visualisation and a safe place to talk in complete confidence, building belief in your abilities to achieve your goal – coaching is the difference that makes the difference.

“We get what we focus on”

 Positive, forward-thinking, objective, confidential, and task-orientated coaching helps you find your own solutions, one step at a time. It chunks down the task to progressively achieve the whole. It is about results rather than excuses. About taking 100% responsibility for actions and about enjoying and celebrating the benefits. It embeds a personal and unique “can do attitude” – so that giving up or “ducking out” is never an option.

ducking out is never an option! If you’d like some help with your book or writing goals –  give me a call now on + 44 (0) 783 1930 786.