The Power of Three

by Author, Editor and Book Coach, Wendy Yorke

What is your reader's call to action after reading your book?

What is your reader’s call to action after reading your book?

Becoming a published author is a transformational journey of massive learning and tremendous growth and having a Book Coach and Editor to help you along the path is invaluable. A professional and experienced book buddy supports, guides and helps you to develop your manuscript…to make it into the best book it can be and…makes sure you never give up, or duck out!

At the November Authorcraft event, at the Institute of Directors in London, Wendy provided an entertaining and interactive book coaching session, to demonstrate the power of three, critically important book coaching questions.

Wendy started her session with a quick quiz using three questions, about three famous authors, whose personal stories each had a relevant message for new writers.

  1. Write for your chosen niche; Michael Morpurgo, won the J.M. Barrie Award 2016 for his contribution to children’s literature. Since the 1970s, he has focused on his niche with140 published titles to his name, the most famous being, War Horse.
  1. Make your manuscript stand out; J K Rowling, who was rejected 12 times before being published by the Bloomsbury Group. However, it is claimed that she was discovered because she used a colourful manuscript binder, which attracted the attention of eight year old Alice, who demanded more than the sample chapter from her father, the commissioning editor.
  1. Never give up; Paul Beatty, who was rejected 18 times before being published by an independent husband and wife team and won the 2016 Man Booker Prize with his American satire, The Sellout.

Wendy’s three critical, book coaching questions for all WRITERS who want to become published AUTHORS are:

What is your purpose? Your purpose for you and your purpose for other people, what will you benefit from writing your book and what will other people benefit from reading your book?

Who are you doing it for? Who are your ideal readers? Research and know them really well so you can write for them. Be specific about their age and gender, their habits, where they live and where they go on holiday? Wendy suggested giving names to your ideal readers and making a Vision Board of images to represent them, to help you write specifically for your target audience.

Why you rather than someone else? What is it that will make a person buy your book rather than the books on either side of it on the bookshelf? What is your USP and your special offering that no one else has provided yet?

Plus one bonus question:

What is your call to action for your readers? What is the one thing you want readers to do as a result of reading your book; or are there several actions they can take; what are you giving them that will help solve their problems and pains; and what is it that you have, that they want?

When you have 100% clarity about these answers, writing your book will flow effortlessly and the results will be magical. If you’d like help to identify and resonant with your book purpose, passion and commitment, please contact Wendy; for help, support and guidance on your personal journey from being a writer to a published author. Visit her website or call her now on + 44 (0) 783 1930 786.






Great Action Planning Tool

Coaching Tool

My X and Y Action Planning 2013 to 2014

Do you have something you really want to achieve in your life and are struggling to get started or make it happen ?

Well, here is a really great Action Planning tool to help focus your mind and your attention, so you can have what you want and achieve that goal.

I learnt this coaching tool from the lovely Pam Lidford, a Performance and Confidence Coach and trainer with the Coaching Academy of London.

Now to get started, all you need is a packet of colourful Post It Notes, a good pen and a clear, blank wall.

Take the first Post It Note and write a large X on it and today’s date. Stick this on the far left side of the clear space on your wall.

Take a second Post It, write a large Y on it. Underneath that write down the particular goal you want to achieve and the date you want to achieve it by.

The goal must be stated in the present, personal and positive. For example: I am running my own business by June 2014 with 6 clients a week; I am a company Director by  October 2013 earning an annual salary of at least £120,000; or I am an author with my first book published by April 2015; or I have a loving partner who I can trust by December 2013; you get the idea. Stick this Post It on the far right side of your wall.

Now, think of all the steps you need to take to achieve your goal. Add as much detail as you can; facts; figures; dates, people and place names etc.

Write each step on a new Post It and stick these on the wall between the X and Y posts, in whatever order you like. You can always move them around later and you can add more as your thinking about your goal develops.

Then, stand back and admire your handiwork. Notice how good you feel and empowered to start taking the actions on the wall!

Of course, I take this exercise one step further! After the Y note, I add colour pictures of the rewards that I will give myself once I have achieved my goal.

And remember, as you achieve the steps along your path to success, you can take them off the wall and see your progress as you advance along the wall towards your goal and its completion date. It’s very cool! You can also collect the achieved Post It Notes as success milestones to celebrate along the way.

This motivating tool is about activating the Law of Attraction to work for you, so you get what you want. By getting your goals and actions out of your head and onto the wall, with dates and time frames, and in a logical order, you are making them a reality. You are attracting the universe to respond to you; and you are helping to build your clarity, courage and commitment around each goal and action. This can help lead you to your success. If you believe in achieving your goals you will.

This works really well for me – please let me know how it works for you.

How do you perceive reality?

Rock Abstract, Kalbarri National Park, Western Australia - What do you see?

Rock Abstract, Kalbarri National Park, Western Australia – What do you see?

If we give this question our attention, it can help us all to understand ourselves better and to improve the way we see the world and respond. It is a question that fascinates me, because we know that reality is unique for each of us. As individuals, we record our perceptions, our internal representations, and our interpretation of reality, differently.

Let me explain. We know we integrate reality through our 5 senses: seeing; hearing; smelling; tasting; touching. These are our internal representations which create our personal, physical states, so we say things like “I feel happy / warm / hungry / sad / angry/ tired” etc.

These states create our behaviour, which in turn create our actions and thus our results. For example, “the sun is shining and it’s warm. I can feel the warmth and see the sun, which makes me happy. I am smiling and feeling open, generous and generally on top form. I feel as if I could cope with anything that comes my way, and so I respond positively to the world around me”.

Now to add this, the experts tell us that we are exposed to at least 2 million bites of unconscious information everyday and that we can only take in 134. So, what we do is to filter all these bites through 3 internal filters; delete, distract, or generalise.

We also have objective filters of time, space, matter and energy; and subjective filters which are our values, beliefs, attitudes and cultural backgrounds. These are sometimes known as our meta data and these create our preferences, such as: I like tall men; colourful flowers; people like me etc.

So to add all this up, a camera takes in facts and records them, while we in contrast, subjectively record our perceptions and internal representations, and we interrupt these into our personal reality. Which is why reality is not the same for all of us. And, if we raise our self-awareness and understand ourselves better, we will be clearer about our own reality and how we can create an improved reality.

So, if things in your life are not going the way you want them to,  you can change it. Your can alter your state, your behaviour, your actions and thus your results.

To reflect this concept I want to share with you this wonderfully profound quote from Dr Seuss who taught us so much.

“You have BRAINS in your HEAD

You have FEET in your SHOES.

You can STEER yourself any


If you would like some help to understand how to do this for yourself and to make improvements in your life, please call or email me and I can introduce you to the powerful and positive benefits of Personal Coaching.